Web Analysis: Do Not Let Your Page Have a Single Failure
Complete web analysis is essential if you want your page to work. You often do not understand why your site does not fetch clicks or users leave soon after they enter. Surely, when you analyse the problem thoroughly, you can find a solution. There are lots of tools that can help you during the analysis of your website and fetch useful web analytics.
Never launch a page without having made a complete web analysis. If your webpage is not well analysed, the activities on it could result in a waste of time because it will have little or no interaction. This post will show you the basics so that you can analyse your site in depth and resolve all the problems you may have in time.
1. Web usability analysis
Your users have to be able to navigate your page without problems and in the simplest way possible. How can you make an excellent web usability analysis? You only have to see your page from the eyes of a person who does not know anything about it. For you, it is self-evident that you are dedicated to the sale of specific goods or services, but for a user who has just landed there, it is not the same. With experience, I have discovered that the most comfortable thing is to ask yourself questions about your website, and a few examples are given below.
Is the page the same in all browsers?
Believe it or not, some people continue to use the Internet Explorer to browse. Your page also has to be visible there if you do not want to lose that traffic.
Do you understand what the page is dedicated to at first glance?
Whether you make use of banners, text, images, videos or any other element, just make sure that users understand correctly what your website is all about.
Is it easy to access all the pages of the site?
A user must be able to access the vast majority of internal pages of your website from the Home page. This will help your website both for SEO issue and for usability. Any part of the site that is difficult to access could easily irritate the visitors and drive them away from your site, making you lose potential clients.
Is it easy to find contact forms?
You would be surprised at the number of web pages that have no Contact details on them. How are your users supposed to contact you then? It is essential that your users know how to contact you, either through the mail, a phone number, or a contact form.
Do your links appear as links to the users?
When it comes to the links on your website, there are a few things you need to keep in mind. To begin with, the links should change colour, shape or typography when you hover the cursor over them If a user cannot identify a link, he is not going to click on it. Worse still, he might put in efforts to search for a page on your website but fail to find it.
Is the text read without problems?
Your text must be legible enough to let your visitors read your content without any problem. People will lose interest in your posts if they find it inconvenient to go through them. You have to correctly combine the font type, font size, and colour to give your users the excellent experience they desire.
These are just some of the most important questions, but for an excellent web analysis, you will have to find answers to many more in order to figure out if your website has excellent usability.
2. Mobile web analysis
Does your webpage adapt to mobile devices? I recommend you check it on several models of smartphones, tablets and other devices and also from different browsers. Safari does not work the same way as Chrome does, and your page should look great on both.
Once you have ensured that the webpage is compatible and responsive across mobiles and tablets, the next step is to ensure it looks good. It is not enough for users to be able to view your website on their mobile phones alone, they should also be able to navigate through it. Following are a few pointers to take care of when it comes to the mobile UI of your website.
- The buttons have to be big. The fingers occupy more space than the arrow of a mouse, so your buttons have to be able to be clicked by them without any inconvenience.
- Remove unnecessary elements. When we have a lot of space, we tend to fill it with elements that are useful, but not necessary. Keep in mind that for mobile devices, you have much less space and it is essential that you only show things that you consider strictly necessary.
- If your page has a lot of scrolls, make it easy to go back to the top page. You can put a button on which the user may click to reach the top of the page.
- Think carefully about your goal (what do you want users to do on your website) and make it clear at the beginning of the page. Although on mobile devices, we are much more used to scroll to find information, the less you make the user work to find what they are looking for, the better.
3. SEO web analysis
You should make sure that the SEO of your page is perfect before launching it. Check the meta tags, the quality of content, the URLs and if they are friendly, and many other things that should be put in place. In this case, you have to avoid what would make Google punish you.
Calm down; you're not alone… There are hundreds of online tools to support you when doing the web analysis of your site.
And, of course, you can always count on the help of professionals specialized in web analytics and get in touch with leading IT firms specializing in web analysis and related services. Launching yourself into the online world without being sure that your page is 99% perfect is like throwing yourself into a pool full of rocks. It is not advisable to publish a page without first passing a complete web analysis.
Once you have analyzed your page and, and verified that everything is perfect, you should start posting quality content and never forget about the analysis. Web analytics is a continuum, and every web page has to be continually changing. Therefore, to make a continuous analysis of its operation, how users interact with it and if its objectives are being fulfilled, is mandatory.