Why Use Material Design for Your Next Web Design Project

Material Designs is a design system that was created by Google in 2014. It is a set of design guidelines that was inspired by the card-based layout used in Google Now. What set Material Designs apart from the conventional Design Systems used back then was the fact that it was a paper-based design style that was distinctly different from the flat design style popularized by Apple.

As Material Designs gained in popularity, it began to serve as an element of branding for Google as it soon came to be identified as the signature UI of Google websites and app-based services. Today, Material Designs is more than just a Google UI, as it has been adopted by the wider design community across the globe. It has been established as an excellent choice for various types of design implementations, and defines guidelines for grids, typography, colour, space, scale and more.

So, now we shall have a look at the various benefits or key advantages of using Material Designs for designing websites and apps.

1] More Than Just a Set of Guidelines

What makes Material Designs different from design guidelines in general is the fact that it is an entire ecosystem. In other words, it has predefined solutions for different design situations through use cases that can be easily referred by the designers. This feature is a favourite with UI designers.

2] Access to Systematic Documentation

Like all other products of Google, Material Designs also comes with the Google "advantage" and in this case there exists detailed documentation to help designers understand, explore and start using the set of guidelines without any trouble. This support is much welcomed by designers across the globe who find it easy to start using Material Designs.

3] The Element of Flexibility

In spite of the fact that Material Designs has predefined guidelines for every design scenario, it also offers an element of flexibility. The designer has the freedom to work with the different design elements and choose how to implement them. Thus, it offers the perfect balance of rules and flexibility, allowing the designers to apply their creativity.

4] More Intuitive in Nature

While design is subjective and opinions about a design vary from one person to the next, it has been observed that the Material Designs layouts can be considered to be more intuitive for most users, as compared to the more flat design approach that existed earlier. This is one of the factors behind the widespread use of Material Designs.

5] Ideal Design System for Mobile Apps

Material Designs is one of the most compatible design systems for mobile apps as it was originally developed for designing Android applications. Since mobile apps are increasing with the growth in the number of smartphone users, this design system is gaining popularity with UI designers across the globe.

Material Designs has also launched the Dark Theme which offers more flexibility to the designers in terms of experimenting with designs.
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About Author

Abhijit Patil is working as UI Developer with The Digital Group and he has 10+ years of experience in UI Designing and Development for several domains such as Healthcare, Finance, Ecommerce, among others. Also, he is responsible for projects involving user interface for web applications, mobile applications and desktop applications.

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